UPS expects surge in holiday returns traffic

Company sees double-digit gains in returns volume for current week

UPS Inc. (NYSE:UPS) said Thursday that it expects returns traffic to rise 23% by week’s end compared to the highest-volume returns period during the 2019 peak-season cycle, a legacy of an unprecedented peak season and a reflection of the abundance of returns options available to merchants and consumers.

The Atlanta-based company said it expects to handle 8.75 million returns parcels this week. Strikingly, returns volumes are expected to be evenly distributed throughout the week instead of concentrated on one or two days, UPS said. As a result, the company expects 1.75 million returns will have entered its system each weekday through the close of business on Friday. 

Returns traffic is expected to remain elevated into next week, UPS said.

The COVID-19 pandemic, which dramatically altered consumer buying habits as more Americans ordered online rather than go to stores, had the same impact on returns, according to data from reverse logistics specialist Optoro that was cited by UPS. Before the pandemic, two-thirds of consumers surveyed by Optoro preferred store returns, and only one-third scheduled their returns with a shipping company. However, by October, seven months into the pandemic’s arrival in the U.S., about 60% of consumers surveyed were using shipping firms to return their goods.

“With the rise of e-commerce, returns are becoming a more consequential factor in a consumer’s decision about where to spend their dollars, and we’re seeing more consumers checking return policies and options before they even make a purchase,” said Tobin Moore, co-founder and CEO of Optoro, in comments cited by UPS.

UPS offers its merchant customers four different products to help manage their returns traffic. In addition, UPS has more than 20,000 “Access Point” locations that will accept returns from consignees.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.