Toilet paper rolls and supply chain roles

Pandemic-caused shortages put spotlight on importance of cargo moved through California ports

Michele Grubbs says San Pedro Bay container volumes will remain down over the next couple of months. (Photos: PMSA, Port of Long Beach)

Before the coronavirus pandemic, the American consumer likely reached for a package of toilet paper on the supermarket shelf without a thought about how that product got there. 

“People now understand how critical it is for us to get our goods. When we’re standing in line waiting to get toilet paper and paper towels, they now start to understand a little bit about the role the ports and everybody in the supply chain play in getting goods and actually where those goods are manufactured,” said Michele Grubbs, vice president of the Pacific Merchant Shipping Association.

Grubbs was a speaker in a webinar last week titled “How Will the New Normal Impact the Supply Chain?” put on by FuturePorts, an organization made up of members involved in the movement of goods in Southern California. 

She said container volume at the ports of Los Angeles and Long Beach thus far in 2020 is down 13% from the same period in 2019.

“What happened very quickly is once we got our shelter-in-place, safer-at-home orders and we started to stay at home, the manufacturers, cargo owners, the retailers all quickly started canceling their orders. So what we see from [the week of May 11] through the end of July is that we’re going to have 43 blanked sailings. That is 43 vessels that were on a scheduled service to call at San Pedro Bay that will not be calling. So what we’re going to see is we will have a decline in volumes over the next two to three months,” Grubbs said.

A manufacturing shift out of China also could negatively impact West Coast ports.

“I think manufacturing is going to diversify. I think that we’ve started to see it with the impact of the trade wars and the tariffs. We started to see manufacturing moving toward Vietnam and even farther east, and I think that’s only going to continue. As the farther east it does go, that cargo would then come into the East Coast through the Suez Canal. That would impact some trade flows,” she said.

But Grubbs doesn’t believe that will happen anytime soon.

“China right now supplies 63% of all the imports into the U.S. That’s such a large, large amount of goods,” she said. “Remember, it’s China and it is a huge amount of cargo and it will take a long time to transition from there.”

Grubbs said consumers and cargo owners alike now want visibility into the supply chain.

“People want to know where their cargo is and I think that transparency — where the cargo is at all times — is only going to increase,” she said. 

She also predicted collaboration seen during the height of the coronavirus pandemic will continue after the crisis wanes.

“I think you’re going to see increased cooperation between all the supply chain members. We saw it very quickly with the [International Longshore and Warehouse Union] and the terminal operators. We also saw it quickly between the cargo owners and the ocean carriers. They had to be communicating cooperatively and quickly with each other to cancel those orders for the shipping lines to be able to adjust their schedules as quickly as they have,” Grubbs said.

“I think also what we’re seeing is a lot more collaboration just on the transition of cargo,” she continued. “When we had a lot of empty containers here, there was a big effort to get those containers back to Asia and so they brought in extra loaders to do nothing but take those empties back so that they can be filled to be brought back here.

“And now we see there’s going to be some blanked sailings. We realize that’s going to displace some of the containers so there’s a lot more cooperation right now between terminals and warehouses and truckers just trying to figure out how we’re going to deal with that displacement of containers.”

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Kim Link Wills

Senior Editor Kim Link-Wills has written about everything from agriculture as a reporter for Illinois Agri-News to zoology as editor of the Georgia Tech Alumni Magazine. Her work has garnered awards from the Council for the Advancement and Support of Education, the Georgia Institute of Technology and the Magazine Association of the Southeast. Prior to serving as managing editor of American Shipper, Kim spent more than four years with XPO Logistics.