Influencing is truly making itself a viable career option for the younger generation, with TikTok and instagram stars making millions of dollars from simply posting. How does this power change the way businesses lay out their product and marketing strategies?
Kaylee Nix tackles the rise of influencer marketing with Stacy DeBroff, founder and CEO of Influence Central, on this episode of At Your Doorstep.
They talk about how social media has changed since the days of MySpace and where the evolution of influencers will go in the future. Small to medium businesses now have the opportunity to pay individual creators instead of spending huge budgets on marketing campaigns.
DeBroff also explains the darker side of influencing: quickly changing trend cycles and fast fashion.
You can find more At Your Doorstep episodes and recaps for all our live podcasts here.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now