Supply chain’s future will be mode-agnostic, J.B. Hunt’s Simpson says

Building an intelligent, efficient supply chain requires providers of all types to shed their siloed mindsets and collaborate in areas where in the past that might have been seen as problematic, a top executive at J.B. Hunt Transport Services Inc. (NASDAQ: JBHT) said Monday.

Keynoting FreightWaves’ Future of Supply Chain live event in Rogers, Arkansas, Shelley Simpson, Hunt’s chief commercial officer and executive vice president of people and human resources, said future supply chains will take the form of intelligent and “connected” ecosystems where shipments and capacity move seamlessly, in sync and in real-time. 

Future success will also require stakeholders to be “indifferent” as to how shipments move and to work together to match customer needs with available capacity, Simpson said. A `people-first’ approach is key to developing and executing intelligent and collaborative supply chain solutions, she said. 

For all the significant technological advancements of the past five years, which included the 2017 roll-out of Hunt’s “360” load-matching platform, there is still too much wasted motion in the transportation network. According to Simpson, roughly one-third of drivers’ time each day is unproductive due partly to unnecessary waiting times but also the inability to efficiently match freight with capacity.