Speed still rules in home delivery, study finds

OnTrac says many retailers forced to opt for slow deliveries to offset price increases

A new survey says that speed remains key for e-delivery. (Photo: Freedomz/Shutterstock)

Nearly three-quarters of large online retailers plan to invest in two-day parcel delivery over the next two years, a sign that e-tailers take seriously the value of speed in consumers’ online purchasing decisions, according to a survey commissioned by regional parcel carrier OnTrac. Two-day delivery is expected to be the standard for the upcoming peak season.

The survey, conducted of 150 executives across multiple retailers, found that meeting consumers’ expectations for speed is both their greatest opportunity and challenge.

Nearly half of all millennials have said they would try a carrier that promised fast delivery, according to the report.

Among other findings was that 89% of retailers are using carriers other than FedEx Corp. (NYSE: FDX) and UPS Inc. (NYSE: UPS). Initially fueled by the pandemic, retailers continue to rely heavily on alternate carriers. About two-thirds cited faster delivery as the main reason and 36% said that cost advantages are the primary driver. The carrier diversity trend is expected to keep pace, with 53% of retailers saying they will continue diversifying their carrier use.

Sixty-eight percent of retailers said they experienced an off-schedule price increase on top of record general rate increases over the past 12 months. To compensate for higher shipping costs, 87% of retailers have opted for slower shipping, according to the survey. This puts them at odds with consumers’ clear preference for faster delivery, placing them at a competitive disadvantage and risk of losing customers.

About 83% of retailers surveyed would switch from FedEx and UPS in return for up to 20% cost savings, according to the survey.

About 98% of retailers are using buy online, pick up in-store (BOPIS) and click-and-collect options. Despite its growth, retailers are still grappling with significant challenges created by BOPIS. Retailers surveyed expressed concerns stemming from the stores themselves, namely operational and staff challenges, fulfillment struggles due to high volume and lack of merchandise availability.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Mark Solomon

Formerly the Executive Editor at DC Velocity, Mark Solomon joined FreightWaves as Managing Editor of Freight Markets. Solomon began his journalistic career in 1982 at Traffic World magazine, ran his own public relations firm (Media Based Solutions) from 1994 to 2008, and has been at DC Velocity since then. Over the course of his career, Solomon has covered nearly the whole gamut of the transportation and logistics industry, including trucking, railroads, maritime, 3PLs, and regulatory issues. Solomon witnessed and narrated the rise of Amazon and XPO Logistics and the shift of the U.S. Postal Service from a mail-focused service to parcel, as well as the exponential, e-commerce-driven growth of warehouse square footage and omnichannel fulfillment.