Use SONAR’s Forward-Looking Market Intelligence (NOT just historical data) as preventative medicine for your market pain.
Who SONAR Helps:
- Shippers struggling with RFPs containing “paper rates”, inaccurate rates or rates that aren’t in line with the current market.
- Brokers struggling with margin compression
- Carriers, Brokers and Shippers surprised by capacity swings
Avoid getting caught flat-footed, most tools tell you what has already happened, SONAR provides context and leading indicators to help you act proactively.
What competitors do:
| Competitor Type | Limitation |
| Rate platforms (DAT, Truckstop, Xeneta, etc.) | Benchmarking + backward-looking |
| TMS/ERP data | Internal only, no market signal |
| Consulting reports | Static, lagging, quarterly |
| Forecasting models | Narrow scope or rate-only |
SONAR has:
A live macro supply–demand engine using:
- Tender volumes (OTVI and STVI)
- Tender rejections (OTRI and STRI)
- Mode shifts (intermodal, ocean, air)
- Macro flows
- Seasonal + structural trend modeling
This is not a rate tool — it’s a market direction engine.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now