SONAR Sightings: Ontario, California, recovers; rate spread between East, West coasts widens

The highlights from Wednesday’s SONAR reports are below. For more information on SONAR — the fastest freight-forecasting platform in the industry — or to request a demo, click here. Also, be sure to check out the latest SONAR update, TRAC — the freshest spot rate data in the industry.

Market watch for Sept. 14:

Ontario, California

Outbound volume in Southern California has made a full recovery and gained some after the holiday drop.

The Outbound Tender Volume Index edged upward another 5 points Tuesday to an even 530. This increase has regained any lost outbound tender market share and brought it to 4.2% for Ontario.

Outbound freight might be increasing, but capacity in the Southern California market continues to loosen as the Outbound Tender Reject Index dropped again by nearly 20 basis points Tuesday to 2.3%.

SONAR Tickers: OTVI.ONT, OTRI.ONT with “Dual” display

Atlanta

Truckload volumes out of Atlanta made a recovery like any other market after the holiday, but they’re hardly moving afterward.

“There’s no freight coming out of Georgia,” a freight broker told FreightWaves on Wednesday morning

Atlanta has been one of the better markets to be in over the summer, giving a new meaning to the nickname Hotlanta. Rejection rates reached up to 12.5% leading into the Fourth of July holiday, and Atlanta held more outbound tender market share several times over Ontario.

In the past week, the rejection rates are down 24 bps to 3.8% — the lowest in Atlanta since the start of the pandemic.

SONAR Tickers: OTVI.ATL, OTRI.ATL

NTI as a point of reference

The National Truckload Index is a daily look at how spot rates in specific lanes hold up in comparison to the national average, giving carriers and brokers an idea of which lanes to gravitate toward or avoid.

NTI Daily

Diesel fuel prices

The benchmark average price for most fuel surcharges set by the Department of Energy/Energy Information Administration has dropped 10 of the past 11 weeks, FreightWaves’ John Kingston reports. It is down 77.7 cents a gallon since its high of $5.81 on June 20.

The Diesel Truckstop Actual Price Per Gallon is continuing its downward trend that started at the beginning of the month, falling 9 cents per gallon in the last two days. This is obviously good news for carriers, but fuel prices still remain significantly high at $5.03 a gallon.

As carriers pay less at the pump and the benchmark average drops, fuel surcharges that carriers charge will decline as well.

SONAR Tickers: DTS.USA, DOE.USA

Import costs between East and West coasts spread

The cost to ship from China to West Coast ports of the United States has fallen steadily since the first week of September, while the cost to ship to the East Coast remained relatively consistent. 

Spot market rates recorded by Freightos Baltic Daily Index from China to the West Coast dropped $525 since last Monday, but spot rates to the East Coast only slightly trickled down $100 in the same time frame.

A decrease in the prices of West Coast shipments has caused the spread between the two to increase from just under $3,500 on Sept. 2 to $4,648 on Monday.

SONAR Tickers: FBXD.PANA

Watch: Carrier update

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Corey Smith

Corey is a staff writer for FreightWaves with experience in air, intermodal and parcel operations, as well as LTL and full truckload transportation management. He is a graduate of the University of Memphis, majoring in supply chain management, and enjoys basketball, cinema and traveling.