This fireside chat recap is from the FreightWaves virtual Small Fleet & Owner-Operator Summit on Wednesday.
FIRESIDE CHAT TOPIC: What steps can owner-operators take to manage downturns?
DETAILS: Owner-operators face increasing uncertainty in the freight markets, but there are steps they can take to handle whatever the market throws at them. Understanding your costs and building quality relationships serve carriers better than taking the “bear down and hope” approach that small fleets have operated under in the past.
SPEAKER: Chris Oliver is the chief marketing officer of Trucker Path.
BIO: Oliver has more than 25 years’ experience leading small to midsize businesses. In addition to Trucker Path, he led growth and development efforts for several transportation brands, including Cargomatic, Zonar and PrePass. He holds degrees in marketing, international management and finance.
KEY QUOTES FROM OLIVER
“It all comes down to the basics. How do you know if you’re making any money if you don’t understand what your costs are? So the very first that you have to do is understand those costs. And there’s a lot to consider there — it’s not just your truck and your fuel.”
“Over time, after you have built a relationship and trust and that shipper knows you’re a go-to guy that’s going to get the job done for you, they tend to loosen the purse strings a little and trust you a little bit more and share a little bit more of the revenue. Just to build those types of go-to relationships over time is just a smart thing to do.”
“We’re not just here to book a load, send it to you and get our little percentage out of the way. We’re trying to help people be better businesspeople.”
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now