Motive Launches AI Answers, a conversational AI for physical operations

One important ingredient in an AI model is the data it uses to create the model. “Our models have all of the context of specifically our physical operations and our data, so they’re not going to be pulling across the board — they’re going to have really targeted answers just for our customers,” Parsons explained.

Another important feature is scalability and granularity. “You can dive into anything from that high-level trend to a specific event,” Parsons said. “Being able to pinpoint ‘I want to look at what happened at this time, even at this specific lat/long for this vehicle,’ you’re able to do that in seconds within AI Answers.”

This capability proves particularly valuable for safety and compliance teams tracking issues like equipment disconnections or unusual patterns. As one example, users can query: “I want to pull a history of drivers who have [ELD] disconnects over the past week and find their lat/long and if there’s any commonality based on location.”

While AI Answers currently focuses on analytics and reporting, Motive positions it as just the first step in a broader artificial intelligence strategy. The company began building AI capabilities in 2017 to improve driver safety and has steadily expanded its AI applications.

“AI Answers is Motive’s next step in building the most complete integrated AI platform, but it’s just the first step,” Parsons noted. “The future state of this is really going across the entire Motive ecosystem.”

For customers previously forced to push Motive data through external tools like Snowflake and Power BI, AI Answers eliminates these extra steps by enabling the same reporting capabilities directly within the Motive platform. The current version allows users to save and pin visualizations to dashboards and export findings to share with team members, with conversation history features planned for future updates.