Hyper growth CFO joins FreightWaves

Spencer Piland, FreiightWaves

Spencer Piland, a startup veteran with a successful background in subscription and market-place based platforms, has been appointed as CFO at FreightWaves. In this role, Piland will oversee all financial and strategic analysis functions for one of the fastest growing enterprise software-as-a-service (SaaS) companies on the planet. 


Piland has led finance teams through periods of hyper-growth at four venture-backed startups – Namely, Plated, NJOY and LivingSocial. Over the course of his career, Piland has played key roles in over $700 million in equity capital raises, $150 million in debt capital raises and $3 billion of merger and acquisition transactions.

FreightWaves is the largest provider of near real-time market data, news, and context for the global freight and logistics markets. The company has two primary business lines: a media business which offers news, context and commentary for global freight markets across all modes; and its SaaS offering known as SONAR that offers over 1,000 unique index types, pulling in data from all modes of freight movement. 

Both businesses have best-in-class unit financial profiles and generate positive contribution margins. In addition, the businesses are complementary and help to expand the community that FreightWaves is helping to drive. The media business brings context to the data offered inside of SONAR and the editorial team benefits from having near-real time analytics and data instantly available. This empowers the 35 full-time journalists to identify trends and events that can impact freight market participants around the globe. 

At a recent conference, Craig Fuller, the CEO and founder of FreightWaves, joked that the company could be described as “if Bloomberg and ESPN had a baby in the back of a semi-truck, that would be FreightWaves.”

Piland will be joining FreightWaves at an important time in the company’s evolution. In the past year, the FreightWaves team has tripled to over 150 employees, launched the world’s first futures market based on trucking, created the first streaming TV news network dedicated to freight, completed two acquisitions, and broadened into air, rail, maritime and warehousing data analytics. 

“FreightWaves is bringing a leading data solution to the $9.6 trillion freight market with its unique content-supported SaaS business model. I’m excited to join a strong team with great investor backing to help build a world-class organization,” Piland stated. 

FreightWaves is a perfect fit for Piland’s track record of joining “hyper-growth” companies. The company’s SaaS offering has grown by nearly 1,500% year-over-year; the media business saw similar revenue growth with more than 800% growth in year-over-year comparisons. 

Both business units have best-in-class economics and KPI performance metrics. The company generates around three million pageviews a month and through partnerships with other media outlets generates nearly 2.5 billion impressions per month, according to Meltwater. 

Bringing on Piland will position the company for a potential IPO in the next decade.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now