How will AI shape the future of freight negotiations?

Pactum CEO and co-founder Martin Rand breaks down AI-powered contracts and deals

FreightWaves Chief Economist Anthony Smith (left) and Pactum CEO Martin Rand (right) discuss the role of AI in supply chain negotiations. (Photo: FreightWaves)

This fireside chat recap is from Wednesday, the first second day of FreightWaves’ Global Supply Chain Week.

FIRESIDE CHAT TOPIC: M&A activity in 2022 and an outlook for 2023.

DETAILS: Are humans doing too much of the work when it comes to freight and supply chain negotiations? Martin Rand, CEO and co-founder of Pactum AI, dives into how AI dealmaking bots can determine favorable contract terms, identify cost-effective rates and even forge relationships with carriers, vendors and other supply chain players.

KEY QUOTES FROM RAND:

On AI’s ability to navigate seas of data: “Moves are happening all the time, and the environment around these moves is changing. So there is a lot of data surrounding those moves, a lot of complexity, and there’s a lot of fast-moving data. … What a machine can do is go through all the underlying data about, let’s say, a single container moved from point A to point B and understand what moves have been done in the past, which carriers are perfect for this move and how to negotiate the move.”

On AI’s potential to reduce carbon emissions: “If a single entity can negotiate a whole value chain, then what we can do is we can turn carbon emissions into a tradeable term that gets negotiated through the hubs of the supply chain. … Suddenly, it becomes beneficial for the vendor’s vendor to reduce their carbon footprint.”

On the potential for bot-bot negotiations: “If a bot negotiates with a bot, then a deal could be renegotiated at any fluctuation of a commodity price. A deal can happen every couple of seconds if necessary — we are not bound by renegotiating something annually.”

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Jack Daleo

Jack Daleo is a staff writer for Flying Magazine covering advanced air mobility, including everything from drones to unmanned aircraft systems to space travel — and a whole lot more. He spent close to two years reporting on drone delivery for FreightWaves, covering the biggest news and developments in the space and connecting with industry executives and experts. Jack is also a basketball aficionado, a frequent traveler and a lover of all things logistics.