This fireside chat recap is from Day 4 of FreightWaves’ Global Supply Chain Week. Day 4 focuses on automotive.
FIRESIDE CHAT TOPIC: Applying blockchain to tire distribution
DETAILS: Going beyond buzzwords, Rak-Joon Choi, an American Tire Distributors vice president, talks with FreightWaves’ Clay Katzman about how blockchain technology can bring more efficiency and transparency to supply chains through data sharing.
SPEAKER: Choi of American Tire Distributors
BIO: Choi is the vice president for blockchain and supply chain digitization at American Tire Distributors and a former IBM executive.
KEY QUOTES FROM CHOI:
“Tires are probably not the sexiest product out there compared to your iPhone. … It’s not easy to distribute heavy tires. Those tires are big, clunky products that get stacked up into trucks. Delivering those in the most optimal way takes another cut of analytical prowess.”
“There’s a hypothesis that blockchain will help transform the supply chain by building a common data platform, helping transform some of the inefficient processes, potentially automate them and then drive more value for the participants.”
“If there’s a way to do business better by sharing certain data in our ecosystem, to make things a little bit more clear, a little bit more automated and more valuable, there’s a huge potential to bring more efficiency to the market and create new business models.”
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now