GSCW chat recap: Collaboration enhances supply chain visibility

‘What we see today in terms of collaboration: It’s really automating a lot of the redundant workload and a lot of the tactical noise and shifting the strategic growth for companies in a platform type of way to help accelerate relationships forward’

Glen Koepka: collaboration is necessary for supply chain visibility.

This fireside chat recap is from Day 3 of FreightWaves’ Global Supply Chain Week. Day 3 focuses on food/perishables and consumer packaged goods.

FIRESIDE CHAT TOPIC: Is collaboration necessary for supply chain visibility?

DETAILS: The COVID-19 pandemic may have provided the much-needed impetus for retailers, executives and brokers to engage in more collaboration and ensure products get to end consumers efficiently. The many benefits that come from collaborating through technological platforms should encourage stakeholders to keep those tools in place even after the pandemic ends. 

SPEAKER: Glenn Koepke, senior vice president of customer success for FourKites

BIO: Koepke is an expert in aligning solutions with customer supply chain strategies. At FourKites, Koepke leads the company’s network enablement strategy, which is focused on scaling its solution to capture end-to-end supply chain visibility. Prior to FourKites, Koepke served in a variety of roles within the logistics services industry and worked extensively in Europe, the Middle East, Africa and North America. 

KEY QUOTES FROM KOEPKE:

“What we see today in terms of collaboration: It’s really automating a lot of the redundant workload and a lot of the tactical noise and shifting the strategic growth for companies in a platform type of way to help accelerate relationships forward.”

“The challenge for FourKites and others is: How can I take all this data and simplify it for the end user where the adoption curve is so minimal?”

“One of the course corrections we’ll see post-COVID is what is the right balance? Do you plan for a pandemic? Do you plan for standard disruptions? What’s going to really go on? I do know many of the supply chains are focusing on what’s the impact of supply and demand and what are the key metrics that we’re going to put in place in the post-COVID era.”

FourKites, Tive enter partnership for mutual customers

FourKites announces carriers ‘executing at the highest levels’

In 2020, disruption gave way to innovation at FourKites

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Joanna Marsh

Joanna is a Washington, DC-based writer covering the freight railroad industry. She has worked for Argus Media as a contributing reporter for Argus Rail Business and as a market reporter for Argus Coal Daily.