Our second book, Freight Revolution, now available for free download

The second FreightWaves book, Freight Revolution: the supply chain will never be the same, sponsored by Uber Freight, is now available for download here. Attendees of MarketWaves18 already have their copies, but we’re excited to open up access to our work to the general public. Freight Revolution was edited by FreightWaves staff writer Chad Prevost, an experienced editor and publisher, who solicited contributions from in-house experts and the wider industry.

One of the standout articles, at least in this reader’s opinion, is “Alternative data in transportation” by FreightWaves Chief Data Scientist Daniel Pickett. As Pickett explains, alternative data is information gleaned from a variety of non-traditional sources (think social media or internet of things devices) that can be used to value assets and risk. 

“The vast majority of investors get their information from quarterly financial statement releases. Some of the most savvy and successful investors have long sought to obtain information about the results of companies from less conventional sources, that can provide more real-time indicators of business activity,” Pickett wrote.

Imagine if an equities analyst could build models based on trucking spot rates to predict the direction of a carrier’s stock price before quarterly earnings were posted, or if an oil trader tracking truck GPS data could see drilling activity in the Permian Basin before the EIA reported it. In other words, the value of alternative data in transportation goes far beyond the optimization of trucking operations.

Chris Ricciardi, COO of Logistical Labs, wrote an insightful article titled “Lessons from underdogs: how to level the playing field and win the logistics game” that used the metaphor of tiny Croatia reaching the finals of the 2018 World Cup to discuss how small 3PLs can use data analysis as a force multiplier and outperform their larger peers.

“Whether it’s speed-to-market when rolling out a new product or service, responding to quote requests faster, or shortening the internal learning curve for employees, companies that think outside the box and leverage data in new ways will have a competitive edge and emerge victorious,” Ricciardi concluded.

Freight Revolution is divided into four sections: Tech Revolution, Blockchain in Application, Automation and the Supply Chain, and Capacity Economics. FreightWaves and Uber Freight are proud of the book, and we’d love to hear feedback from readers about how we can keep delivering the freshest, most relevant content. So check it out, and if you want to see an infographic, white paper, or book on a certain topic, let us know!

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

John Paul Hampstead

John Paul conducts research on multimodal freight markets and holds a Ph.D. in English literature from the University of Michigan. Prior to building a research team at FreightWaves, JP spent two years on the editorial side covering trucking markets, freight brokerage, and M&A.