This fireside chat recap is from Day 2 of FreightWaves’ Future of Supply Chain live event in Rogers, Arkansas. For more information and content from the event, click here.
FIRESIDE CHAT TOPIC: Reworking 3PL norms with a human-first approach.
DETAILS: Primo has developed a human-first approach to retaining talent and customers. “There is a direct correlation between my ability to keep people and keeping customers,” says Justin Hall, CEO of Primo. In this fireside chat, Hall details how he reworks traditional 3PL norms and not being afraid to outsource.
SPEAKER: Justin Hall, CEO of Primo
BIO: Hall has worked in the supply chain and logistics sector for over 20 years building multiple successful freight management and logistics technology companies. Hall previously served as the chief customer officer of Yellow, where he drove commercial digital transformation to improve the overall customer experience.
KEY QUOTES FROM JUSTIN HALL
“I didn’t want to take over a 3PL and have our identity be tainted. Everything I can outsource I want to outsource. Realistically, what I want to achieve is be the most human-centric i can be.”
“If we can be the company that hires good people that are passionate, have humility and genuinely care how they serve each other, how they serve the customer, how they serve the carriers and the community we business in, I’ll keep those people, and if I keep those people I’ll keep my customers.”
“Shipper and carrier and or shipper and 3PL relationships have not evolved. There are some shippers that are evolving and being collaborative, but I’d say by and large we’re not seeing that. First and foremost, shippers are under resourced, making it difficult to be collaborative.”
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now