This fireside chat recap is from FreightWaves’ Net-Zero Carbon Summit on Thursday.
FIRESIDE CHAT TOPIC: Tracking shipper decarbonization and developing emission reduction strategies.
DETAILS: John McCaw, vice president of Sustainability Solutions at Breakthrough, discusses shipper transportation sustainability initiatives and how his customers are moving from measurement estimates to actionable emission reductions.
KEY QUOTES FROM JOHN MCCAW:
“Historically, the decisions around transportation have come from cost, capacity and service. Recently, and increasingly over time, we’re seeing more and more of our shippers factor in their emissions of a [freight] movement into every one of those decisions. It’s happening at different levels with different shippers, but a very consistent trend with our shipper clients.”
“We have a food shipper client that used to [switch] from over-the-road [to] intermodal based off of a 15% reduction in cost. But they’ve shifted that lever down. Now, if truck versus intermodal is cost-neutral or better, they’ll make that change because converting to intermodal can have a significant impact on emissions reduction on a freight move.”
“One of the common misconceptions we run into is, ‘If I’m going to do anything with sustainability, there’s going to be an increase in costs.’ That’s just not the case. There’s a lot of things that can be done to reduce emissions without increasing costs, and we’re helping our clients identify what they can do immediately and also plan their long-term road map as well.”
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now