Convoy: Small fleets belong in technology, sustainability race

In trucking, technology investments and sustainability goals often go hand in hand, but as everyone knows, the industry wouldn’t survive without the ongoing labor of smaller carriers ⁠— carriers that often struggle to afford those significant tech investments. 

In this week’s segment of Net-Zero Carbon on FreightWaves NOW, FreightWaves’ Danny Gomez, managing director of financial and emerging markets, and Tyler Cole, director of carbon intelligence, celebrated National Truck Driver Appreciation Week with Convoy’s co-founder, Grant Goodale.

“Part of Convoy’s mission is really making being a small carrier a more sustainable way of life and a more sustainable profession,” said Goodale. “The small carrier is here to stay. They’re the backbone of the American trucking network. We rely on them day in and day out as Americans to deliver the products and services that we use every day.”

This week, Convoy announced its third-annual baseball-themed Haul Star Awards, which  recognize 15 outstanding fleets in its network with custom baseball cards, personalized thank you notes, a $500 preloaded Convoy fuel card and Convoy merchandise. Goodale said that several of these awards are targeted toward carriers that have helped Convoy achieve its goal to eliminate empty miles by taking backhauls and bundled loads.