Cart.com acquisition of Sauceda puts e-commerce operations under 1 umbrella

Internet security experts will tell you that it’s savvy to have a different password for everything, but the reality is that most of us stick to one or two. It’s not because we’re inviting a security breach — it’s just easier.

End-to-end e-commerce-as-a-service provider Cart.com would probably agree. The company on Tuesday announced its acquisition of e-commerce 3PL provider Sauceda Industries in a move that will help it integrate just about every aspect of e-commerce under one umbrella, allowing retailers to use one platform for all of their operations.

“Nobody starts an online store so they can get into the warehousing business. That’s why order fulfillment is the No. 1 pain point as e-commerce founders build their brands,” said Saheb Sabharwal, chief logistics officer of Cart.com. “Our brand-obsessed operations experts provide not only end-to-end logistics expertise but also strategic guidance and seamless integration across the entire Cart.com e-commerce ecosystem — from using customer data to optimize inventory storage locations, to ensuring that marketing campaigns are targeted at geographies where stock is available.”

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Cart.com’s end-to-end solution utilizes its own suite of fully integrated software, expert services and infrastructure, offering its 2,000-plus brands solutions that include online store software, digital marketing and advertising services, fulfillment services, financial services, and customer service capabilities. The company has expanded its footprint tenfold in 2021, adding eight fulfillment centers with the capacity to handle 50,000 packages a day.