Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Sep - 2023 -
22 September
Ashley Coker Prince

Carriers level up communication expectations for driver results – Taking the Hire Road

During this episode of Taking The Hire Road, guest host Leah Shaver, president and CEO of the National Transportation Institute, chats with Kameel Gaines, founder, president and CEO of Rig on Wheels, a third-party driver recruiting firm.

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19 September
Ashley Coker Prince

Shippers buoyed by strong 3PL, carrier partnerships amid LTL crunch

The Yellow bankruptcy represents one of the biggest industry shakeups of the past two decades. Remaining less-than-truckload carriers and shippers alike continue to feel the impacts of the company’s shutdown.

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06 September
Ashley Coker Prince

Creating a more cyber secure supply chain requires group effort

When the ELD mandate was put into effect, fleets across the nation became vulnerable to cybersecurity threats.

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Aug - 2023 -
31 August
Ashley Coker Prince

Shippers, carriers must work together to solve detention crisis

At the end of the day, logistics is a relationship-driven industry. Solving widespread issues – like detention time – requires collaboration between all shippers and carriers.

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Ashley Coker Prince

Open platforms hold key to supply chain optimization

Despite the growing importance of interoperability in supply chains, there are more technology companies marketing closed platforms than ever before.

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Ashley Coker Prince

Automated quoting solution helps brokers win more freight

LiveQuote allows brokers to send their shippers automated quotes tailored to each company’s expectations, capacity and requirements.

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30 August
Ashley Coker Prince

Is there relief in sight for trucking companies?

The market is still depressed, but recent layoffs and closures have fueled enough uncertainty to make some players wonder about changing market tides.

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24 August
Ashley Coker Prince

Increasing supply chain velocity with combined FTL, yard visibility

Issues in the yard can threaten tight delivery windows just as much as issues on the road. Every inefficiency in the supply chain creates a domino effect, but so does every improvement.

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22 August
Ashley Coker Prince

Tai helps brokers tame unruly email inboxes

Tai has been working on email improvements utilizing AI and machine learning for over three years now. . Most recently, the company introduced a new email feature – helping brokers write emails.

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21 August
Ashley Coker Prince

How parcel shippers are leveraging accurate SKU data to save millions

Shippers are exploring new technologies to mitigate rising costs and hit sustainability goals, but to maximize results they need to have a rock-solid foundation of data and a streamlined dimensioning process.

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18 August
Ashley Coker Prince

SH 130 offers reprieve from Central Texas bottlenecks

Traveling all 41 miles of the SH 130 toll road will cost drivers about $32. The value proposition lies primarily in saved time and predictability, a commodity that invariably aligns with money in the transportation world.

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Ashley Coker Prince

Freight agent autonomy: What does it take?

For freight agents attempting to navigate today’s volatile market, partnering with the right company can mean the difference between success and failure.

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14 August
Ashley Coker Prince

Eradicating data silos is crucial to unlocking power of today’s technology

The fleet management ecosystem has undergone a serious technological transformation over the past several years, leading to more data being collected than ever before.

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08 August
Ashley Coker Prince

Waterfall tracking takes automation to new heights

“Waterfall tracking” means that a visibility provider, like Trucker Tools, automatically assigns the best available tracking method to each individual load based on information provided when the track was created and what the company already knows about the carrier.

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07 August
Ashley Coker Prince

Next-gen routing solution promises to boost profitability, service levels

Modern tour planning tools — like HERE Tour Planning API — make next-generation route visibility and optimization possible.

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03 August
Ashley Coker Prince

Drivers on demand: How F|Staff brings flexibility for all – Taking The Hire Road

Jeremy Reymer, CEO and founder of DriverReach, is joined on this episode of Taking The Hire Road by a great friend and innovative leader, Justin Clarke. Clarke is the founder and CEO of F|Staff, an on-demand truck driver staffing company.

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01 August
Ashley Coker Prince

Tenstreet provides smoother connection between drivers, carriers through continued acquisitions

The team at Tenstreet prides themselves on being visionaries and problem solvers, always working to increase the company’s offerings while solving client pain points.

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Jul - 2023 -
31 July
Ashley Coker Prince

Scorecards hold the key to shifting industry pricing power

Companies that are able to make data-driven decisions gain a competitive edge over their peers in any market.

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28 July
Ashley Coker Prince

Who’s the champion for drivers in your fleet? – Taking The Hire Road

NTI works to provide carriers with actionable data and benchmarking studies, enabling them to make informed decisions about their own compensation packages.

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Ashley Coker Prince

Improving broker reputation starts with integrity

When brokers remember their role as communicators, they are able to build stronger relationships with both their shipper customers and their carrier partners.

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26 July
Ashley Coker Prince

Choosing the right temp-controlled partner can provide profit boost

Cold chain failures lead to the same profit losses and headaches as other supply chain mishaps, but on a much greater scale.

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24 July
Ashley Coker Prince

Uniforms can protect drivers from dangers of extreme weather

The effects of dangerous weather conditions on drivers can range from minimal to detrimental, and not only when they’re driving.

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20 July
Ashley Coker Prince

Trailblazing trucking: Gregg Troian’s progressive pursuit of innovation – Taking The Hire Road

PGT is well known for its innovative approach to all things flatbed. The company applies this same attitude to driver hiring and training.

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Ashley Coker Prince

Lanefinder makes no-risk recruiting a reality for trucking industry

CDL job platform Lanefinder pioneers new hiring model to aid trucking companies amid freight recession

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18 July
Ashley Coker Prince

It is time to take control of low-volume contract lanes

Low-volume contract lanes are often overlooked due to their size, but if mismanaged, these small volumes can have a large impact on a shipper’s bottom line.

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12 July
Ashley Coker Prince

How nearshoring is unlocking growth opportunities for LTL industry

Canada and Mexico are seeing tremendous growth as a result of nearshoring efforts. This has generated significant interest in cross-border capabilities.

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Jun - 2023 -
29 June
Ashley Coker Prince

Relay Payments, Amous TMS and PURE Freight Lines team up to stop fuel fraud

Partnering with Relay for digital fuel payments — and utilizing its integration through Amous — has completely eliminated fuel theft for PURE, saving the company an average of $10,000-$15,000 per month.

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Ashley Coker Prince

Rating, booking APIs make complete procurement automation possible

These new API offers from p44 represent the next step in supply chain connectivity, paving the way to a more transparent and collaborative future.

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Ashley Coker Prince

AI is not ready to tackle human nuances within logistics industry

People remain invaluable in solving the unanticipated problems that arise in the course of everyday operations.

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28 June
Ashley Coker Prince

It is time for brokers to leverage integrations as selling points

By making integrations accessible and affordable, Bitfreighter enables brokers to enter into the once-dreaded “EDI conversation” with shippers on the front end, using connectivity as a selling point.

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Ashley Coker Prince

Daylight Transport leads pack in service, sustainable infrastructure investment

Daylight recently opened the first LEED-certified trucking facility in Texas, proving its continued commitment to both sustainability and the people of the Lone Star State.

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Ashley Coker Prince

How AI is transforming transportation planning and execution

AI is helping the logistics industry solve a massive coordination problem to establish transportation reliability and save shippers, carriers, and brokers a serious amount of time and money.

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27 June
Ashley Coker Prince

Real-time visibility helps halt cross-border fraud

Criminals looking to steal high-value cargo are attracted to the vulnerabilities associated with international border crossings.

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26 June
Ashley Coker Prince

Tackling fraud requires industrywide collaborative effort

The marketplace is at its most fragile when rates plummet and virtually every carrier is scouting out opportunities to earn more. Unfortunately, many of the “too good to be true” rates carriers come across in a precarious market are just that: not true.

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15 June
Ashley Coker Prince

Common misconceptions hinder shippers from unlocking full advantages of ocean visibility

Common misconceptions around data quality and connectivity stand in the way of maximizing value from visibility solutions and improving overall supply chain performance.

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05 June
Ashley Coker Prince

How can you unlock service excellence and cost efficiency in logistics?

The best shipping partners are those who collaborate to cut costs without service degradation.

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May - 2023 -
31 May
Ashley Coker Prince

Project44 comes out on top in 2023 Gartner Magic Quadrant

Gartner’s Magic Quadrant stands out as one of the clearest – and most trusted – ways to evaluate the most popular real-time visibility options.

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23 May
Ashley Coker Prince

Retailers can now provide customized tracking information, shipping alerts to customers

As the popularity of online shopping increases, so do consumer expectations around shipment visibility and on-time delivery. This can lead to challenges for many retailers, especially when relying on generic carrier tracking solutions.

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Ashley Coker Prince

Fighting double brokering starts with strong partnerships

The more volatile and opaque market conditions become, the more opportunities scammers have to take advantage of unsuspecting companies. This is especially true when it comes to double brokering. 

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17 May
Ashley Coker Prince

Roadrunner continues to invest in ambitious growth plan as year marches on

Roadrunner has reduced transit times five times over the last 21 months, according to Roadrunner Vice President of Longhaul Operations Shari Leon.

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10 May
Ashley Coker Prince

How XPO plans to become a talent magnet in transportation

In the fast-paced world of freight transportation, a carrier’s success is determined by its ability to deliver goods damage-free and on-time. But it all starts and ends with the people behind the scenes who make it all happen.

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Apr - 2023 -
28 April
Ashley Coker Prince

‘Unlimited everything’ disrupts long-standing EDI pricing model

The recent explosion of freight technologies has benefited companies of all shapes and sizes, but these solutions have had an outsized effect on small and mid-sized operations. 

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Ashley Coker Prince

Supply chain industry gets new generative AI software

Generative AI is capable of overhauling the day-to-day realities of the supply chain industry by automating human-intensive processes and creating a pathway for fast-paced innovation.

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Ashley Coker Prince

Pioneering incentive program offers savings without implementation woes

Reward and incentive programs are often thought of as financial expenditures. When executed well, however, these programs can garner serious savings thanks to improved driver behavior, allowing carriers to free up cash without making sacrifices.

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26 April
Ashley Coker Prince

Actionable ocean insights provide pathway to success amid industry evolution

While every sector has seen its fair share of upgrades, challenging and shifting priorities, the ocean environment has proven especially rife for change.

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18 April
Ashley Coker Prince

Stop saying no to EDI and API integrations: Introducing Bitfreighter

At its core, Bitfreighter is an integration enablement platform. The company’s driving principle is to make integrations affordable and accessible by stepping away from the transactional pricing model and offering unlimited everything.

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11 April
Ashley Coker Prince

Small carriers, owner operators remain lifeblood of transportation during market downturn

Current market conditions – combined with the climbing expenses of operating and maintaining a truck – have created a difficult situation for the small companies that keep America moving.

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Mar - 2023 -
31 March
Ashley Coker Prince

US lags behind China in race to improve transportation infrastructure

Transportation infrastructure across the U.S. is woefully underprepared to support manufacturers, retailers and logistics companies in navigating the new consumer landscape.

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Ashley Coker Prince

Auto industry finds just-in-time success via next-gen visibility

Most sectors, especially retail, are experiencing weakened demand and falling volumes. This is not the case for the automotive industry.

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29 March
Ashley Coker Prince

Retail sector grapples with shifting consumer behavior

Most of the time, March brings some reprieve from the post-holiday demand slump. This year, consumers appear to be less apt to resume their normal spending habits.

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27 March
Ashley Coker Prince

3 tools shippers, carriers cannot afford to miss out on

Echo Global Logistics has held true to the same goal since its inception almost 20 years ago: Make transportation management simpler.

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16 March
03 March
Ashley Coker Prince

Tenstreet digs deep into client success with new team

Companies across the supply chain have been inundated with new technologies and solutions over the past several years. As a result, many leaders are underutilizing their recently adopted tools, leaving money and efficiencies on the table.

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Feb - 2023 -
28 February
Ashley Coker Prince

Project44 takes on shipping disruptions via actionable in-terminal insights

In-transit visibility options have skyrocketed over the past several years, making it easier than ever to track a shipment’s en route movements. The same cannot be said, however, for terminal visibility.

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Ashley Coker Prince

Manufacturers move away from China in light of supply issues, cost increases

In-transit visibility options have skyrocketed over the past several years, making it easier than ever to track a shipment’s en route movements. The same cannot be said, however, for terminal visibility.

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24 February
Ashley Coker Prince

Subdued holiday season offers opportunity for service improvements

Last year’s peak retail season stands apart from previous years in that there wasn’t much of a “peak” at all.

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23 February
Ashley Coker Prince

How can shippers adapt to changing market dynamics?

Shippers and carriers alike have been forced to deal with the financial fallout of a global pandemic, war, rising fuel costs and the looming threat of an economic recession.

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08 February
06 February
Ashley Coker Prince

Education-centered perks set companies up for recruiting, retention success

Ongoing education — from short training to complete degree programs — is one of the best ways to keep employees from feeling stagnant. Companies that offer access to those opportunities will have an edge when recruiting and retaining today’s future-minded workers.

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Jan - 2023 -
25 January
Ashley Coker Prince

DHL Supply Chain widens promising electric truck pilot program

To address the ongoing climate crisis and slow global warming, governments, corporations and organizations across the globe have set their sights on a greener future.

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20 January
Ashley Coker Prince

Advice for cell and gene therapy manufacturers amid medical breakthrough

The world’s first allogeneic T-cell therapy — a type of universal immunotherapy treatment that relies on donor blood — was approved in Europe earlier this month. This is a game changer for medicine. It is also a game changer for the logistics industry.

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13 January
Ashley Coker Prince

Tenstreet offers 1-stop shop for hassle-free hiring

Tenstreet’s Job Store allows clients to post their openings across major job boards, partners, and social media websites from one central platform, seriously cutting down on the amount of time companies must spend fine-tuning, managing and checking up on listings.

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03 January
Ashley Coker Prince

ELD tracking changes the game for real-time visibility

Not all that long ago, real-time, end-to-end visibility was considered a perk. Over the past few years, however, on-demand visibility has become a consistent expectation.

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Dec - 2022 -
22 December
Ashley Coker Prince

Truckstaff Solutions offers custom-built trucking companies for entrepreneurs, investors

While trucking is attracting plenty of attention from hopeful entrants, breaking into a new industry can be difficult. That is where Truckstaff Solutions comes in.

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21 December
Ashley Coker Prince

From startup to trendsetter: Port X Logistics takes drayage world by storm

Over the past five years, Port X Logistics has grown from a startup to a major player in the drayage, transloading and trucking worlds. This level of growth — especially in the midst of a pandemic — has required serious planning, hard work and commitment.

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Ashley Coker Prince

Amazon offers innovative freight transportation solutions

First, the company popularized two-day shipping. Then, Amazon Relay was created to help fill growing capacity needs. This paved the way for further innovation, including Amazon Freight for shippers and Amazon Freight Partner for carriers.

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Ashley Coker Prince

XPO meets differing customer needs through commitment to quality teams, technologies

Operating a successful business requires pinpointing — and meeting — customer expectations. XPO services thousands of customers daily, and doing that well means finding out what each of those customers needs.

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Ashley Coker Prince

Muted peak season continues push toward lower rates

The holidays are quickly approaching, and shoppers are checking off their gift lists. This year, however, the festive frenzy has not been strong enough to create a traditional peak season effect.

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20 December
Ashley Coker Prince

Not all or nothing: Carriers have variety of options when embracing sustainability

The holidays are quickly approaching, and shoppers are checking off their gift lists. This year, however, the festive frenzy has not been strong enough to create a traditional peak season effect.

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15 December
Ashley Coker Prince

Customized training programs boost recruiting, retention

Safety training was once largely considered a one-size-fits-all endeavor, often consisting of in-person classes. That is no longer the case.

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Ashley Coker Prince

Consumer, carrier relationships both thrive when transportation expectations are clear

Meeting consumer demands is a team effort that involves shippers, carriers, retailers and technology providers.

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14 December
Ashley Coker Prince

Carriers work with drivers to navigate tech learning curve in challenging market

While the drive to secure new solutions is strong, adopting technology and digitizing processes in an industry that operates 24/7 may be challenging. We sat down with DDC FPO to learn how carriers should address these issues.

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08 December
Ashley Coker Prince

Port X Logistics solves airfreight emergencies with Carrier 911

Port X Logistics has made a name for itself in drayage, expediting containerized freight throughout the U.S. and Canada. Now the company has brought its expertise into the airfreight arena.

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07 December
Ashley Coker Prince

RXO makes dedicated freight accessible, desirable for shippers and carriers

Shippers and carriers interact with the market differently, but one thing has become clear over the past few years: Contracts and dedicated lanes allow both parties to gain stability in an unpredictable landscape.

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02 December
Ashley Coker Prince

Expedited carrier utilizes factoring partner to ensure drivers remain top priority

On a practical level, being dedicated to drivers includes making sure they bring home reliable, predictable paychecks. C5 Expedite has partnered with OTR Solutions to pay drivers on a weekly basis.

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01 December
Ashley Coker Prince

Georgia Ports Authority puts customers, drivers first as demand surges

GPA is working hard to meet growing demand. To achieve this goal, it has focused on infrastructure improvement and expansion.

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Ashley Coker Prince

Focusing on the Autonomous Relay Convoy driver

Locomation’s technology will have a game-changing impact on the quality of life for drivers by providing them with fixed schedules, static routes and dependable operations.

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Nov - 2022 -
29 November
Ashley Coker Prince

PrePass Safety Alliance teams with trucking industry and public sector to improve highway safety, reduce emissions

PrePass Safety Alliance is a nonprofit public-private partnership devoted to the safe, secure, and efficient use of North America’s highway system.

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Ashley Coker Prince

Owner-operators find solace in contractor roles as market turns

Aligning with a carrier’s independent contractor fleet provides added resources that assist with the stability of their long-term success — in both good and bad market conditions.

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Ashley Coker Prince

Driver surveys offer retention, safety benefits

Recruiting is a difficult — and expensive — process, and focusing on retention is a good way to avoid piling on costs.

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Ashley Coker Prince

Shippers focus on consistency, customer service

Many shippers are relying on contracts and favoring their tried-and-true carrier partnerships instead of taking advantage of plummeting spot rates.

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22 November
Ashley Coker Prince

Relationships, technology buoy carriers in down market

Carriers are grappling with unfavorable market shifts across the board. With prowess and the right partners, however, carriers can remain profitable — and even competitive — in a loosening market.

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21 November
Ashley Coker Prince

Trucker Tools’ loyalty program rewards drivers, not carriers

The easy-to-use program allows brokers to reward drivers directly for specific actions they complete within the Trucker Tools app.

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15 November
Ashley Coker Prince

‘Tis the season: Preventing holiday cargo theft

As the holiday shopping season descends, companies should be aware that law-abiding consumers are not the only folks hoping to get their hands on this season’s hottest gifts.

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08 November
Ashley Coker Prince

Driver surveys cut to the heart of retention crisis

Carriers often experience turnover rates above 90%. To combat this staggering statistic, carriers need to know why drivers are leaving. The best way to figure that out is to ask them.

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Oct - 2022 -
28 October
Ashley Coker Prince

Shorter bid cycles offer better rates in every market

While shorter bid cycles can prove especially valuable during market shifts, it’s important to remember that freight markets are characterized by their volatility.

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25 October
Ashley Coker Prince

Shippers must stay aware of carrier regulations to avoid costly penalties

Shippers are expected to do their due diligence when it comes to choosing carrier partners. That includes choosing companies that are working within FMCSA guidelines, a task that requires knowledge of said guidelines.

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Sep - 2022 -
30 September
Ashley Coker Prince

Driver satisfactions becomes more important during market downturns

Driver turnover is expensive, and trucking operators cannot afford to keep turning over virtually their entire workforces on a yearly basis if they hope to bolster their bottom lines.

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29 September
Ashley Coker Prince

Your ‘chassis deal’ – and terms – may be costing you

Steamship lines sometimes offer an included chassis for trucking companies. Similarly, non-vessel operating common carriers sometimes offer a chassis program linked to the chassis pools for their carrier partners. While these offers may sound attractive, is a typical “chassis deal” really a deal at all?

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Ashley Coker Prince

Shippers need top-notch data visualization to navigate peak season surcharges

One area that carriers have emphasized this year is “ugly freight” – or non-conveyable shipments. These are packages that are hard to put through their automated systems.

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Ashley Coker Prince

Blurred lines: Carrier expansion creates challenges, opportunities for shippers

With more choices than ever, shippers must come up with a plan for choosing — and evaluating — their carrier partners.

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21 September
Ashley Coker Prince

Shipper technology offers serious benefits for carriers

For many carriers, the rapid adoption of technology has sparked skepticism and reticence.

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13 September
Ashley Coker Prince

DHL Supply Chain using visibility to drive customer savings

DHL Supply Chain provides visibility across the entire supply chain with top-notch transparency and easy-to-understand performance-tracking tools.

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Ashley Coker Prince

Strong relationships help bolster cost savings amid port crisis

Many of the pandemic-fueled headwinds that have plagued the logistics industry over the past two years are beginning to subside, but U.S. ports are still being slammed with more volume than they can handle on a daily basis.

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06 September
Ashley Coker Prince

Real-time driver coaching helps carriers save big on fuel costs

Though often overlooked, improving truck driver behavior packs a punch when it comes to maximizing fuel efficiency. Research shows up to 30% of fuel consumption comes from decisions drivers make on the road.

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01 September
Ashley Coker Prince

Stay the course: Keep recruiting efforts top of mind as market shifts

Tenstreet’s Marilyn Surber says it’s better to refrain from making serious strategy changes or even exiting the recruiting game altogether in the evolving truck driving climate.

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Aug - 2022 -
31 August
Ashley Coker Prince

Breakdowns cost more than just dollar amount on maintenance invoice

The easiest way to keep roadside incidents in check — and protect profits — is to invest in predictive maintenance technology upfront.

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30 August
Ashley Coker Prince

Technology proves important to relationship management

The holiday peak season could provide carriers with the perfect opportunity to strengthen their relationships with shippers going into the new year, securing more consistent and higher-value freight as the market continues to loosen.

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24 August
Ashley Coker Prince

Understanding your network with the right tools helps shippers navigate unknown

In order to be proactive in both the planning stage and throughout the year, shippers need access to accurate, digestible and up-to-date data.

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16 August
Ashley Coker Prince

Carriers should focus on acquiring, honoring contracts ahead of potential recession

The logistics industry is collaborative by nature and leaning into that fact is one of the most effective ways carriers can ward against turmoil during market shifts.

Read More »
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