Arrive Logistics pilots ‘We Deliver Flexibility’ initiative

The cost-free program seeks to connect owner-operators with private fleets to create the potential for work opportunities

(Photo: Arrive Logistics)

“We deliver, so you can” is more than a tagline — it’s the foundation upon which Arrive Logistics has built its business. 

It’s also the driving force behind “We Deliver Flexibility,” the brokerage’s new cost-free program which provides a channel for interested owner-operators to connect with private fleets who may be in need of freight services. 

Arrive recently launched the initiative in response to insights from organizations in their carrier network about the impact of deflationary market conditions on owner-operators and small fleets. 

“Deflationary markets are a natural part of the freight cycle, but they can be tough on smaller carriers,” said Blair Blake, Arrive’s Vice President of Carrier Strategy. “We have close relationships with our carrier partners and this has been a theme of many recent conversations. Their insights, along with industry data, make clear that this is a challenging market for some owner-operators and small fleets, so we hope this program can help.” 

During the last two years, unprecedented consumer demand made it difficult for shippers — even those with private fleets — to balance price and service in a tight market. In turn, carriers had access to a surplus of lucrative spot market freight. This motivated many fleet owners to expand capacity by purchasing more equipment and even spurred an influx of new carriers entering the market, hoping to capitalize on the same surge. 

As deflationary conditions and other factors like historic fuel costs have set in, the spot market opportunities small carriers and new entrants depended on have drastically declined. In fact, according to DAT load board data referenced in the January Arrive Market Update, spot market posts were up over 100% year-over-year from January 2021 to 2022. In May 2022, however, the same comparison showed a -12.7% decline. 

“Owner-operators and small fleets who were thriving in the spot market are struggling now and looking for other revenue opportunities,” said Blake. “In the last three months alone, we have seen more carrier authorities exit the market than at any other point in the last decade.” 

On the other side of the same coin, private fleets are navigating challenges around driver retention and sky-high equipment costs. According to Arrive’s Chief Capacity Officer Justin Frees, “We Deliver Flexibility” could help bridge this gap. 

“We recognized that connecting small fleets and owner-operators with private fleets could create opportunities for mutually beneficial partnerships,” said Frees. “If all goes well, private fleets will get the additional capacity they need, and drivers will get to stay on the road with good business partners.” 

The company surveyed many of its carrier partners to gauge interest before launching the program, and the results were overwhelmingly positive. 

“85% of our partners said they would be interested in exploring partnership opportunities with nationwide private fleets,” added Frees. “That’s why we think ‘We Deliver Flexibility’ can provide short-term benefits and be a long-term investment in the shared success of our carriers, shippers and our business.”

“We Deliver Flexibility” is open at no cost to Arrive’s current owner-operator and private fleet partners. For more information on “We Deliver Flexibility, please click HERE. And if you want to stay up to date on the latest industry data, be sure to check out the Arrive Monthly Update.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Sponsor

Sponsors occasionally contribute content tor FreightWaves.com. To qualify, the content must be properly labeled as the sponsor's content, and it must not conflict with FreightWaves editorial policies. Contact Preston Brown at pbrown@freightwaves.com for details.