Addressing data fragmentation can lead to actionable solutions

‘Customers have concerns that there are multiple systems to get the holistic picture of what’s happening in a vehicle’

This fireside chat recap is from FreightWaves’ Domestic Supply Chain Summit on Wednesday. 

FIRESIDE CHAT TOPIC: Connected fleet: Today’s capabilities and tomorrow’s opportunities

DETAILS: Rob Pluta, Ryder System’s vice president of new products and chief technology officer, sits down with Stephanie Voelker, Geotab’s vice president of customer care, to discuss connected vehicles and fleet offerings, industry insights, and how Geotab is taking a holistic approach toward the evolution of technology and the challenges facing the supply chain industry.

KEY QUOTES FROM VOELKER:

“We’re seeing a lot of customers have concerns about the fact that there are multiple systems to get the holistic picture of what’s happening in a vehicle. What Geotab is trying to do is open up our solution as a platform to bring all of that data together — to see trucks, trailers, tire pressure, temperature of cargo — you want a lot of different information, but you don’t want to go to different systems to see that.”

“I think there’s a lot of interest in tires; there’s just a plethora of solutions that are available. This is really interesting, because the one thing that’s constant, whether you’re driving an EV or an internal combustion engine vehicle — everybody has tires. You have to have rubber on the road. I think you’re going to see a lot more technology around that space.”

KEY QUOTE FROM PLUTA:

“When I look at the evolution that I see a lot of our customers starting to go through, we’re looking to leverage the insights and utilization from their vehicles today to help plan what the right transition is, where are the right opportunities for a shift to EV. Data is powerful, data is key to make those conscious decisions and then roll out and execute on your plan.”

Click for more FreightWaves articles by Noi Mahoney.

More articles by Noi Mahoney

Trimble to acquire transportation management provider Transporeon for $1.9B

Stellantis to close Illinois auto factory in February, lay off 1,350 workers

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Noi Mahoney

Noi Mahoney is a Texas-based journalist who covers cross-border trade, logistics and supply chains for FreightWaves. He graduated from the University of Texas at Austin with a degree in English in 1998. Mahoney has more than 20 years experience as a journalist, working for newspapers in Maryland and Texas. Contact nmahoney@freightwaves.com