A completely redesigned experience for SONAR’s Supply Chain Intelligence (SCI) has been launched allowing SCI to deliver faster insights, deeper market intelligence, and more actionable guidance for shippers managing their RFPs.
The updated platform merges the previous Opportunity View and List View into a single, powerful page called Lane View. This consolidation allows users to drill into lane-level insights efficiently, see market performance across both Intermodal and Truckload, and access pricing benchmarks, guidance, and scoring within one streamlined interface.
Embedded in the new Lane View is a quadrant-based guidance system for risk and efficiency. This feature helps prioritize RFP strategy by categorizing lanes into four zones:
- High Risk Zone: Lanes that are difficult to cover and where you are over market.
- Carrier Dependent Zone: Lanes that are difficult to cover and where you are under market.
- Savings Opportunity: Lanes that are easy to cover where you are over market.
- Efficiency Zone: Top-performing lanes where you are under market and lanes are easy to cover.
These zones highlight where to focus time, renegotiate, or reallocate volume.
Additionally, the update introduces enhanced Summary and Network Views for sharper high-level visibility. Users can better understand where they are overpaying or underpaying across their network with clearer visuals and aggregated scoring. New market-level maps and improved filters help spot areas of concern or opportunity and enable faster diagnostics. The new SCI helps unlock greater RFP savings and lane performance with smarter, visual prioritization, allowing users to reduce risk, boost service, and easily spot network inefficiencies.
To explore the redesigned experience, log in to SONAR and navigate to the SCI module. For a personalized walkthrough, contact your account manager or cs@gosonar.com. To learn more about SONAR, visit gosonar.com and request a demo.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now