Transportation asset intelligence platform GenLogs has been using its network of roadside cameras and sensors to help brokers and carriers identify potential backhaul leads. But now it’s using the same technology to help local law enforcement agencies recover stolen assets.
Founded last year, GenLogs began aggregating data on tractor and trailer movements. It identifies which carriers have the greatest activity on major trucking lanes across the country. Brokers can interface with the platform to search their origination-and-destination pairs and find legitimate carriers with the right equipment.
Knowing a carrier’s power lanes, and if they are hauling empty, is helpful to brokers that can then recommend to carriers likely backhaul opportunities.
“To be able to know that a carrier is in that market right now with that equipment and based on the past data that we’ve observed, likely are going to be headed toward the destination … you might get a hit that they’re looking for a backhaul,” Ryan Joyce, co-founder and CEO of GenLogs, explained at FreightWaves’ F3: Future of Freight Festival in Chattanooga, Tennessee on Thursday.
The hope is the platform will help brokers unwind their reliance on load boards by using GenLogs’ more targeted sales approach.
The tech has also proved instrumental in recovering lost or stolen equipment. The platform can show the last known location of a missing asset, and in the case of trailers, which motor carrier number was moving it.
Joyce referenced a recent incident that it reported to the Los Angeles County Sheriff’s Department’s cargo theft unit. GenLogs had uncovered that a couple of carriers formed a syndicate to steal trailers.
GenLogs provides the investigation services for free. It has helped recover more than 400 stolen or misused trailers over the last four months.
The company is also working on other fraud solutions using multifactor data, including vetting and onboarding tools offered by other providers.
“I think there’s truly a world in which fraud becomes almost impossible when you have enough data vectors coming in to say, ‘This carrier’s legitimate,’” Joyce said.
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now