Drivers first: Netradyne offers innovative people-centric safety solution

Despite their importance in keeping America running, truck drivers are often overlooked by consumers as well as by fellow members of the logistics community. Netradyne hopes to change that by designing innovative driver-first safety solutions.

“Being advocates for drivers is very near and dear to our hearts,” said Ofelia Chernock, senior product marketing manager at Netradyne. “We know that drivers are the lifeblood of our country and many other countries across the globe.”

One of the primary ways Netradyne advocates for drivers is by giving fleet managers a holistic view of their driving habits, highlighting the praiseworthy, safe choices they make every day.

When fleets use Netradyne’s Driver•i solution, 100% of the driving time is captured and analyzed, and drivers are assigned a score. This GreenZone Score considers both positive and risky driving behaviors. A scientific approach that leverages large amounts of fleet and driver data in a calculation ensures that drivers with a history of positive decision-making can see that reflected back to them in a tangible way.

Fleet managers can leverage these scores in coaching sessions and during reviews. They can utilize the scores to fuel safe driving incentive programs or use the data to recognize drivers who consistently do the right thing.

This emphasis on capturing positive driver behaviors sets Netradyne apart from other safety solutions on the market. Most available tools focus solely on tracking and correcting negative driving behaviors to reduce safety risks.

While Netradyne also analyzes risky behaviors, the company’s Driver•i solution addresses these issues with the driver’s experience in mind. When the solution picks up on potentially dangerous driving behaviors, the drivers receive an in-cab audio alert. This enables drivers to change their driving immediately, preventing additional problems.

“We enable the opportunity to make that change in the moment,” Chernock said. “We also give them a grace period to correct it before the system creates an alert that would appear in the Netradyne portal.”

This short grace period gives drivers more autonomy over their actions, leading to a stronger sense of ownership and responsibility. When drivers self-coach in the moment, they often eliminate the need for a fleet manager to get involved. This saves everyone time, money and frustration.

This sense of autonomy also goes a long way in helping drivers see camera-based solutions as helpful.

Drivers tend to associate negatively with in-cab cameras, and many worry about being “watched.” When drivers experience Driver•i firsthand, however, most become accustomed to the camera within a couple of weeks. Within a few months, drivers understand the solution’s value, according to feedback collected by Netradyne. 

To help calm fears initially, Chernock believes it is essential to help drivers understand that the Driver•i solution is not actively “watching” them personally, and human staff members are not constantly viewing cameras. 

Additionally, Netradyne can provide holistic feedback via metadata even if the driver prefers to use a lens cap or a carrier is operating in an area that requires the in-cab recording function to be disabled altogether.

Netradyne believes in improving road safety for drivers, and its solutions are designed to do just that.

Click here to learn more about Netradyne.