This fireside chat recap is from Day 1 of FreightWaves’ Future of Supply Chain live event being held in Rogers, Arkansas. For more information and content from the event, click here.
FIRESIDE CHAT TOPIC: Connecting supply chain ecosystems.
DETAILS: It has been a busy 18 months for real-time visibility specialist project44, including a partnership with Google to create a supply chain “digital twin,” says Eric Fullerton, the company’s senior director of marketing. In this fireside chat, Fullerton details what’s keeping him excited as his company works to make supply chains more sustainable and more visible.
SPEAKER: Eric Fullerton, senior director of marketing, project 44
BIO: Fullerton has worked in software technology for over 10 years and has demonstrated experience helping organizations adopt a digital-first approach. Fullerton has worked with Fortune 500 companies across multiple industries to navigate the divide between people, processes, and technology to embrace digital transformation and build a technology ecosystem that increases efficiency, saves costs, and delivers superior customer experiences.
KEY QUOTES FROM ERIC FULLERTON
“If, by using us, you can save a lot of paper with some of our APIs and LTL offerings – that’s nice, but it’s actually about extended visibility, like emissions for a given asset. Right now we’re working on ocean and over-the-road transportation to provide that sustainability, that emission visibly for an individual shipment.”
“We were actually approached by Google to provide what I would think of is one of the key building blocks of a digital twin for the supply chain – through ERP, TMS, and [enhanced] visibility – to solve the supply chain challenges that we’re experiencing today.”
“As we continue to unify our platform from our recent acquisitions, the data becomes more compelling. We shift from when a shipment is going to arrive to the likelihood of it being delayed and how to adjust accordingly.”
Brokerage Compliance Symposium
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
F3 Awards Dinner
The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
F3: Future of Freight Festival
Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowThe night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register NowIndustry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.
The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now