GSCW chat: Proterra buying and selling into a broken supply chain

BIO: Joyce joined Proterra in 2020 as president of Proterra Powered and Energy, applying his background in sustainability leadership. He was promoted to president of the growth-stage company before assuming his current role in January.  Before Delta, Joyce held a variety of senior leadership positions with Mercedes-Benz throughout South Africa, Europe and North America, including CEO of Mercedes-Benz Canada. 

KEY QUOTES FROM GARETH JOYCE

“On the one hand as a manufacturer of our own transit bus, we’re an OEM. On the other hand, one of the strategic decisions we made in our business some years ago was to establish our own technology around the battery, and we realized we had a very capable battery for commercial vehicle applications. We have a unique perspective on the market because we’re a supplier to ourselves.”

“We have a rich desire at Proterra to see the supply chain developed within the U.S. to support electrification. So, it’s not just about [battery] cell supply. We have to go further than that because this is an industry that is going to develop over the next two to three decades. so there’s a great opportunity for us to develop independence of supply risk outside of the U.S. early on and grow our capabilities.”

“Independence of the supply chain right up to the raw materials is critical. To have any single country around the world holding dominant control over raw materials that go into an industry — in this case electric vehicles — puts you at risk. If we can develop and mature the industry here in the U.S., obviously it shortens the supply chain and de-risks some of the challenges we’ve seen over the past 12 to 24 months for freight capacity.”