Developing your circular marketing plan — Cyberly

iOS 15 just dropped from Apple, and with that Blythe Brumleve says we will enter a new era of digital marketing. Why? Because the data that companies will be able to collect will be severely limited, which makes it all the more important to focus on building your first-party data collection process.

This includes homing in on those buyer personas and helping the sales team make adjustments in a cookie-less world. Brumleve welcomes Adrienne Barns of Best Buyer Personas and Forrest Dombrow of Solve Sales to talk about how this iOS update will highlight the importance of a circular marketing strategy so you can stick with clients from start to finish. 

You can find more Cyberly episodes and recaps for all our live podcasts here.

• Follow Cyberly’s podcast on Apple or Spotify
• Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

• Follow Adrienne Barnes on Twitter and Linkedin
• Check out Adrienne’s Best Buyer Personas’ website
• Follow Forrest Dombrow on Linkedin along with his company, Solve Sales
• Check out Forrest’s Solve Sales website

Listen to these shows next: 

• The Role of a Marketing Architect with Amanda Natividad 
• How to Make Customer Interviews Your Secret Marketing Weapon