Advertising platform Skai reaches deal with Gopuff

Brands and shippers looking to reach a broader audience can now access Gopuff’s customers through a media partnership with Skai.

Skai is a go-to-market advertising product that allows brands and shippers to reach new customers through data-driven market intelligence and omnichannel platforms. Gopuff specializes in delivering essential and instant need items. It operates in over 650 cities and charges $1.95 as a flat fee for delivery. It recently reached a deal with Uber (NYSE: UBER) to provide on-demand delivery to more than 650 cities of everyday essential items from Gopuff’s national fulfillment centers.

The Skai-Gopuff partnership will open advertising marketing opportunities for Skai’s clients across Gopuff’s network. Brands will be able to promote their products directly through the Gopuff app. During the past week of the Gopuff Ad Solutions in-app pilot, customers saw an average of 3.1x return on ad spend across over 1,000 products in various categories, with the top quartile of campaigns achieving 10.3x return on ad spend, Skai said. 

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“We’re thrilled to partner with Skai to make it easier for our brand partners to target customers both on and off the Gopuff platform,” said Andrew Breman, Gopuff vice president of media revenue. “Gopuff has a unique ability to deliver to customers around the clock — and deliver on their wants and needs in just a few minutes, enabling brands to quickly capitalize on their media.”