EFS chat recap: Getting fleets ready for autonomous trucks

Autonomous trucking to become a business unit alongside intermodal and OTR

FreightWaves Detroit Bureau Chief Alan Adler discusses getting fleets ready for autonomous trucking with Sam Abidi, head of business development for Embark Trucks

This fireside chat is a recap from the FreightWaves Enterprise Fleet Summit.

FIRESIDE CHAT TOPIC: What fleets need to be thinking about as the day of driverless truck dawns

DETAILS: Self-driving trucks hold much promise in improving safety, sustainability and speed across the freight industry. As the technology continues to improve, companies like Embark are working closely with freight ecosystem partners to define autonomous trucking operations at commercial scale. Embark Trucks’ Sam Abidi explains.

SPEAKER: Abidi is the head of business development for Embark Trucks.

BIO: Prior to Embark, Abidi worked at Deloitte Consulting and led the development of the autonomous trucking program. He worked with Fortune 500 companies across the freight ecosystem to define pilot programs, partnerships and commercialization strategies to accelerate the adoption of autonomous trucking and smart logistics technologies.

VIDEO GOES HERE

KEY QUOTES FROM ABIDI

“In five years, if you peered into a particularly larger carrier, you would see that alongside their dedicated and their [over-the-road] and their intermodal operations, they now have another business unit and it is autonomous trucking.”

“Hub to hub is where this starts because it’s the easiest model to go live with because it’s the simplest technical problem to solve. It requires us just to run on the highway. But over time, we think it’s very probable that you’re mapping in some of your shipper partners’ hubs into your network. Essentially, their distribution centers are becoming like hubs would be.”

“An electric vehicle’s interface is not too dissimilar from a diesel-powered truck. The same way you would give a pedal a position signal, you would give the same thing if it was an electric versus a diesel system. So we don’t see huge engineering feats being needed to retrofit the system to electric. And once electric is ready for it, we expect we would move that way.”

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Alan Adler

Alan Adler is an award-winning journalist who worked for The Associated Press and the Detroit Free Press. He also spent two decades in domestic and international media relations and executive communications with General Motors.