US wine and spirits importers want tariffs off the table

A dispute over France’s digital services tax has the Office of the U.S. Trade Representative considering up to 100% tariffs on French champagne and sparkling wine imports.

The Wine & Spirits Wholesalers of America warned that increased tariffs on French champagne and sparkling wine imports could result in lost U.S. jobs. [Photo Credit: Shutterstock]

American wine and spirits importers are shaken by the possibility that the Trump administration may impose additional tariffs on the European Union.

This month the Office of the U.S. Trade Representative (USTR) said it will consider increasing an existing 25% U.S. tariff on certain European-origin alcohol product imports to 100%.

The USTR imposed the 25% tariffs on wines and spirits from the EU in October 2019 in response to the ongoing U.S.-EU trade dispute in the World Trade Organization over subsidies for Airbus (OTCMKTS: EADSY).

The latest threat by the U.S. to implement 100% tariffs on certain alcoholic beverages, specifically French champagne and sparkling wine, follows the Trump administration’s opposition to the recent passage of the French Digital Services Tax.

“The imposition of additional U.S. duties on sparkling wines from France alone would cause significant economic harm to the alcohol industry and may result in more than 17,000 U.S. jobs lost,” warned the Wine & Spirits Wholesalers of America (WSWA) in a letter to members urging them to ask Congress to oppose the new tariffs. “This includes importers, producers, distributors/wholesalers, retailers, as well as the related jobs throughout the distribution chain, such as shippers, truckers, warehouse workers, bookkeepers and accountants, sales representatives, customs brokers, managers, hospitality, and others.”

The wine and spirits industry in the U.S. says it supports 1.3 million jobs, paying about $7.5 billion in annual wages nationwide.

“As consumer demands have evolved and changed, wine and spirits wholesalers have diversified portfolios with products from around the globe to meet every taste, budget, and occasion — driving growth and creating myriad job opportunities for U.S. workers,” WSWA said.

The trade association warned that the increased tariffs on French wines and spirits could result in further negative economic effects. The EU’s 25% retaliatory tariff on American whiskey, for example, resulted in a 29% decrease in exports to Europe last year, formerly the largest import market for American whiskey at $704 million in 2018, WSWA said.

“A tariff on champagne and sparkling wine from France will significantly increase pressure on the EU to impose additional tariffs on United States distilled spirits and wines,” WSWA said. “We cannot emphasize this enough — there will be negative, long-lasting consequences felt across our country.”

Source: SONAR Freight Market Dashboard.

The USTR on Jan. 7 held a public hearing in Washington regarding the proposed tariffs in response to France’s digital services tax.

A coalition of wine and spirits trade associations, including WSWA, Distilled Spirits Council of the U.S., Wine Institute, WineAmerica, American Beverage Licensees, American Craft Spirits Association, American Distilled Spirits Association, Kentucky Distillers’ Association, National Association of Beverage Importers, Wine and Spirits Shippers Association, and National Restaurant Association, sent a letter on Jan. 13 to USTR General Counsel Joseph Barloon, urging the Trump administration to remove tariffs on EU alcohol beverage products.

“Our EU counterparts share our strong opposition to the application of any tariffs on distilled spirits and wine and are urging their governments and the [European] Commission to secure an agreement to eliminate these tariffs as soon as possible,” the coalition said.

Upcoming FreightWaves Events
Compliance

Brokerage Compliance Symposium

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Awards

F3 Awards Dinner

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

October 26, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
FreightTech

F3: Future of Freight Festival

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

October 27, 2026 – October 28, 2026
The Signal at Chattanooga Choo Choo • Chattanooga, TN
Register Now
Compliance Brokerage Compliance Symposium Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The day before F3. Every compliance issue you face - fraud exposure, carrier liability, FMCSA rules, cargo theft, insurance gaps - navigated by attorneys and operators defining best practices in a changing industry.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
Awards F3 Awards Dinner Oct 26 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

The night before F3. FreightTech100 companies honored. FreightTech 25 and Shipper of Choice winners revealed live. Cocktail reception into dinner and live music - 300 industry leaders in one purpose-built room.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now
FreightTech F3: Future of Freight Festival Oct 27 – Oct 28 • The Signal at Chattanooga Choo Choo • Chattanooga, TN

Industry-defining keynotes, rapid-fire technology demos, and industry leaders networking in experiences across Chattanooga - plus the inaugural F3 Awards Dinner featuring the FreightTech and Shipper of Choice reveals.

The Signal at Chattanooga Choo Choo • Chattanooga, TN Register Now

Chris Gillis

Located in the Washington, D.C. area, Chris Gillis primarily reports on regulatory and legislative topics that impact cross-border trade. He joined American Shipper in 1994, shortly after graduating from Mount St. Mary’s College in Emmitsburg, Md., with a degree in international business and economics.